July 9, 2009

Second QR Code developed for Louis Vuitton shows a new mobile trend: Branded QR Coding.

Fashion brand Louis Vuitton is investing in Branded QR Coding. Its second QR Code is intented to lead consumers to a exclusive Marc jacobs mobile site.

Amongst desgin agencies that are exploring this new niche, there is one promissing japanese group called SET Japan. See below some inspiring examples of how they are mixing arts and technology:

July 8, 2009

Being John Malkovich (or Michael Jackson, if you had the chance)


Some people have a unique way of understanding the world. Call them crazy, weird or simply different ones. Fact is: we as humans have the natural curiosity of wondering how their minds works. What do they think? How is the celebrity´s daily life?

The 1999 movie "Being John Malkovich" brought us a provocative plot: imagine that you discover a hidden tunnel right in your office which leads directly to the mind of another person. In this case, inside the famous actor´s mind. Once there, you´d be able to experience - in first person perspective - every physical and psychological aspect that surrounds the fame and professional success. Quite addictive, huh?

The need of public recognition is something that we seek. Pop Artist Andy Warhol said that we were suposed to have at least 15 minutes of fame...

In the movie, each experience only last for 15 minutes. After that, you were literally expelled. To repeat the process, you should go through the tunnel again. And the line of anxious and curious people was getting longer and longer.

See any resemblance with Twitter?

Just change the following:
- "Enter the mind of others" equals "Twitter Profiles";
- "15 minutes of experience" equals "every 140 characters post";
- "Line of anxious and curious people" equals "Twitter Followers";
- "15 minutes of fame" equals "one sucessful Twitter post".

July 4, 2009

MobileFest 2009 - Deadline approaching

Under the theme of “How can mobile technology contribute to democracy, culture, art, environment, peace, education, health and the Third Sector?", MobileFest – mobile art and creativity international festival – is selecting projects, products, solutions and mobile apps plus academic articles from independent researchers.

The final deadline has been extended to july 15th.

It´s worth to point out that projects sent in previous editions had, despite its strong artistical nature, a great social component. Selected authors will be informed by email on August 15th. For further information, visite the official website.
 
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