On the eve of the F1 2009 season debut...

Breathtaking CGI explaining the biggest rule changes in this season. If KERS systems works the way it is shown here, the F1 car will get closer to Speed Racer´s Mach 5 way of driving.

Twitter for Dummies.

Ok. So what´s the hype about twitter? Marketers are still trying to find profitable ways of using social networks for the brands. The video below explains in a very simply way what twitter is. I think we could do more than that, but that´s a good beginning.

Periodic Table of ... Many things

Apparently, there is a new trend to organize stuff: put them into periodic table like graphics. See above how typefaces can look like. Click on the image to see the larger version.

Periodic table of Cartoon characters:

Periodic table of video game characters:

Periodic table of visualization methods:

Periodic table of Social Media Elements:
Periodic table of Texting Expressions:


Periodic table of Internet:


Periodic table of Google Images Top Results:


And at last, but not the least, the one who originated the series - The Periodic table:

Social Media Campaign

According to Laurel Papworth and Gary Hayes, a social media marketing campaign may be represented into the diagram above. Here are the phases and steps:

* INVOLVE - live the social web, understand it, this cannot be faked
* CREATE - make relevant content for communities of interest
* DISCUSS - no conversation around it, then the content may as well not exist
* PROMOTE - actively, respectfully, promote the content into the networks
* MEASURE - monitor, iteratively develop and respond or be damned!

Read the full-article here.

Razorfish Digital Outlook Report 2009

From Guy Kawasaki´s blog:

Each year Razorfish, an interactive marketing company, publishes its “Digital Outlook Report.” I just read the report, and it’s a must for people in any Internet business. Here are excerpts from my two favorite parts of the report.

Trends to Watch

1. Advertisers will turn to “measurability” and “differentiation” in the recession.
2. Search will not be immune to the impact of the economy.
3. Social Influence Marketing will go mainstream.
4. Online ad networks will contract; open ad exchanges will expand.
5. This year, mobile will get smarter.
6. Research and measurement will enter the digital age.
7. “Portable” and “beyond-the-browser” opportunities will create new touchpoints for brands and content owners.
8. Going digital will help TV modernize.

Trends in Social Influence Marketing by Shiv Singh

1. Social media usage will result in more influence.
2. The focus will shift to influencers.
3. Top-down branding will experience growing impotence.
4. Social advertising will grow up.
5. The portable social graph will fuel marketing innovation.
6. Not just friends, but friendsters, will start to matter.
7. Social influence research will become more important than social measurement.
8. Marketers will organize around Social Influence Marketing.
9. The intranet will join the Web.
10.Your CEO will join Facebook.

You may download the full report here.

The Micro Sociology of Networks

The Micro-Sociology of Networks

View more presentations from David Armano. (tags: behavior human)