What to expect from the GPS and Mobile combo

There are some exciting expectations about what GPS may bring to the mobile marketing. For example: Google Latitude is a breakthrough app that enable your friends to locate you in realtime.

There are some personal safety issues, I agree. However, as a marketer, it´s amazing to see geopositioning, personal interests and point of purchase interacting. What about sending personalized offers to the consumer, right when he is near the store?

For restaurants, movies, theaters and coffee shops - for example - it represents the opportunity to offer special discounts for groups. Everything according to the opt-in choice, of course.

Learn more about Google Latitude watching this video.

There are some artists developing new uses to the GPS: Imagine if we could watch a GPS-based movie.

Well, meet the GPS Film Project.

GPS Film makes use of GPS-enabled PDA or mobile phones. There are many videoclips that were shot in different locations. As the viewer travels, the hole movie is revealed. The narrative only develops if you are at the right location.

The first movie available is called “Nine Lives”, written and produced by Kenny Tan. The plot is quite silly, but there is a new marketing horizon before our very eyes.

GPSFILM "The Using Of" from GPSFILM on Vimeo.