May 30, 2009

Cartoon Networks has a secret to tell

How to engage the young audience? Cartoon Networks gave us this challenge last year and the outcome was a huge positive response. Watch the case below:



Every single action was planned to create a secret agent atmosphere. By linking TV ads, web campaigns, micro games, secret messages, social networks, in store intervention and offline materials, this case has been awarded in several awards such as ABEMD (Brazilian Direct Marketing Association) and Gramado Festival.

0 comments:

 
BlogBlogs.Com.Br