1,5 bi accessing the web

According to a recent study called "Trends in Telecom 2008", more than 1,5 bi people have internet access around the globe.

In Brazil we have the following scenario: About 50 millions of brazilian citizens have internet access, which represents 26,1% of penetration. On the other hand, almost 73,4% of the population has mobile phone. It represents a very significative group of 171 millions, capable of interacting with the brands using mobile marketing by SMS, bluetooth and integrated campaigns using internet.

Update: 12/01/2008 - Datafolha Institute and F/Nazca say that internet users in Brazil are 64,5 mi. Wow! Now I wonder why only 3% of marketing budget is invested in Internet...