The mobile app that adults will never hear about.

Fanta has launched a mobile app that matches perfectly with the young audience: Fanta Stealth Sound System.

This app was inspired by the ultrasonic alarms that are not audible to older people. Thanks to our - natural - auditive sensibility loss through the ages, everyone under 20 is allowed to chat without being noticed by the adults.

With more than 524,000 downloads since its launch in UK, the Fanta app may be found here: www.m.fanta.eu.

Watch the viral that explains how the app works:

Publicitários no Twitter - Versão Gringa

Sem ordem específica:

@dberkowitz – Senior Dir, Emerging Media & Innovation at 360i
@Malbonnington – Managing Partner @BBHLabs
@paulisakson – Head of Strategy at space150
@spikejones – Chief Firestarter at Brains on Fire
@bogusky – Chairman of CP+B
@flytip – VP, Executive Creative Director at R/GA
@workforfood – Associate Creative Director at R/GA
@bud_caddell – Strategist at Undercurrent
@mikearauz – Strategist at Undercurrent
@colindrummond – Cultural + Business Insights Dept at CP+B
@eyecube – Global Director, Account Management at Taylor PR
@lynneluvah – Director, Social Media at FastCompany.com but will soon be Senior VP Social Media, The Advertising Research Foundation
@IanSohn – SVP, Marketing and 360° Digital Influence at Ogilvy PR
@bastholm – Chief Digital Creative Officer at Ogilvy
@heyitsnoah – Head of Planning and Strategy, The Barbarian Group
@faris – EVP Chief Technology Strategist at McCann Erickson
@scottfrog – Chief Executive of StrawberryFrog
@awolk – Blogger, Creative Strategist, Consultant
@Armano – Senior Partner at Dachis Group
@HashemBajwa – Director of Digital Strategy at Droga5
@its_amber – Dir of Digital Strategy, mcgarrybowen/continuity
@rachelpasqua – Dir of Strategy, Emerging Technologies at iCrossing
@dmklee – Executive Creative Director at TBWA\Digital Arts

Dica do site Attention Digital

Publicitários no Twitter

Segue abaixo uma lista com alguns publicitários brasileiros que estão no Twitter:
Atualizada em 6 de Agosto de 2009

Young & Rubicam
Twitter da Agência
http://twitter.com/yrblog

Roberto Justus – Presidente e CEO
http://twitter.com/RobertoJustus

Marcos Quintela – VP de Atendimento e Operações
http://twitter.com/mquintela

Walter Longo - Mentor de Estratégia e Inovação
http://twitter.com/walterlongo

Marco Versolato – VP Criação
http://twitter.com/marcoversolato

Átila Francucci – Diretor de Criação
http://twitter.com/atilafrancucci

Eco Moliterno – Diretor de Criação Interativo
http://twitter.com/ecomoliterno

Ogilvy
Anselmo Ramos – VP de Criação
http://twitter.com/anselmoramos

Renato de Paula - Regional Director OgilvyOne Latin America
http://twitter.com/renatodepaula

Michel Lent – Diretor de Criação Digital
http://twitter.com/lent

Almap BBDO
Marcelo Serpa – Sócio-presidente e diretor de criação
http://twitter.com/marcelloserpa

Sergio Mugnaini – Diretor de Criação Digital
http://twitter.com/mug9

Marcelo Prais – Operação e Negócios Digitais
http://twitter.com/marceloprais

Lew,Lara TBWA
Jaques Lewkowicz - Sócio
http://twitter.com/jaqueslewkowicz

Dede Laurentino – Diretor de Criação
http://twitter.com/DedeLaurentino

Domenico Massareto - Diretor de Criação ID/TBWA
http://twitter.com/domenico77

Igor Puga - Sócio da ID\TBWA
http://twitter.com/idpuga

JWT
Ken Fujioka – Head de Planejamento
http://twitter.com/kenfujioka

Euro RSCG - Londres
Fernanda Romano
http://twitter.com/fefaromano

Salem
Márcio Salem – Sócio e Diretor de Criação
http://twitter.com/marciosalem

Bullet
Mentor Muniz Neto – VP de criação
http://twitter.com/Neto

F/Nazca
Fernand Alphen - Diretor de Branding, Planejamento e Pesquisa da F/Nazca S&S
http://twitter.com/Alphen

DM9DDB
Twitter da agência
http://twitter.com/agenciaclick

Sérgio Valente -Presidente
http://twitter.com/sergio_valente

Pedro Gravena - Diretor de Criação
http://twitter.com/pedrogravena

Moa Netto - Diretor de Criação
http://twitter.com/Moacyr

Agência Click
Twitter da agência
http://twitter.com/agenciaclick

Marcelo Santiago - Diretor de Geral da MídiaClick Marketing de Performance
http://twitter.com/search_iago

Peralta StrawberryFrog
Alexandre Peralta
http://twitter.com/peralta_

Master Comunicação
Bob Gebara
http://twitter.com/bobgebara

Babel
Ricardo Chester
http://twitter.com/ricardochester

McCann
Ângelo Frazão – Ex-Vice Chairman do McCann Worldgroup
http://twitter.com/angelofranzao

Second QR Code developed for Louis Vuitton shows a new mobile trend: Branded QR Coding.

Fashion brand Louis Vuitton is investing in Branded QR Coding. Its second QR Code is intented to lead consumers to a exclusive Marc jacobs mobile site.

Amongst desgin agencies that are exploring this new niche, there is one promissing japanese group called SET Japan. See below some inspiring examples of how they are mixing arts and technology:

Being John Malkovich (or Michael Jackson, if you had the chance)

Some people have a unique way of understanding the world. Call them crazy, weird or simply different ones. Fact is: we as humans have the natural curiosity of wondering how their minds works. What do they think? How is the celebrity´s daily life?

The 1999 movie "Being John Malkovich" brought us a provocative plot: imagine that you discover a hidden tunnel right in your office which leads directly to the mind of another person. In this case, inside the famous actor´s mind. Once there, you´d be able to experience - in first person perspective - every physical and psychological aspect that surrounds the fame and professional success. Quite addictive, huh?

The need of public recognition is something that we seek. Pop Artist Andy Warhol said that we were suposed to have at least 15 minutes of fame...

In the movie, each experience only last for 15 minutes. After that, you were literally expelled. To repeat the process, you should go through the tunnel again. And the line of anxious and curious people was getting longer and longer.

See any resemblance with Twitter?

Just change the following:
- "Enter the mind of others" equals "Twitter Profiles";
- "15 minutes of experience" equals "every 140 characters post";
- "Line of anxious and curious people" equals "Twitter Followers";
- "15 minutes of fame" equals "one sucessful Twitter post".

MobileFest 2009 - Deadline approaching

Under the theme of “How can mobile technology contribute to democracy, culture, art, environment, peace, education, health and the Third Sector?", MobileFest – mobile art and creativity international festival – is selecting projects, products, solutions and mobile apps plus academic articles from independent researchers.

The final deadline has been extended to july 15th.

It´s worth to point out that projects sent in previous editions had, despite its strong artistical nature, a great social component. Selected authors will be informed by email on August 15th. For further information, visite the official website.